What’s your prediction?

EURO 2024 was the hottest ticket in the continent, and we needed to create a buzz around German fans’ love of tipping the result.

We brought fans of all ages together to show that fußball is for everyone, and so is betting with bwin.

With a 20” edit running before kick-off, and a 10” at half time to prompt people to action, not to mention the world’s catchiest track to back it all up, we made sure EURO 2024 was a success for bwin, even if it wasn’t for Germany.

The campaign was supported by a full TTL suite of assets, and translated into 5 languages to run across the continent.