The manna of kids’ lunchboxes up and down the country, Capri-Sun wanted to grow up a little when they launched their new 330ml packs.

Knowing that its new audience had a taste for adventure, we invited people to show us how they ‘Squeeze the Day’ for the chance to win one of 100 bucket list experiences.

Sales went up by 70%, and we received over 100,000 entries to the competition. Capri-Diem indeed.